For two years, I served as Product Manager for constituent-facing products at the ACLU. Some career highlights in this role include assisting in the launch of the ACLU @Liberty Podcast, revamping our donation forms to increase mobile conversion rates, launching donations via Apple Pay, and modernizing our digital e-commerce platforms.
Key Impacts:
- Raised over $40 million through revamped platform
- Increased mobile donations by 70% YOY
- Drove 40% YOY increase in e-commerce sales