ACLU Digital Transformation

ACLU Digital Transformation

For two years, I served as Product Manager for constituent-facing products at the ACLU. Some career highlights in this role include assisting in the launch of the ACLU @Liberty Podcast, revamping our donation forms to increase mobile conversion rates, launching donations via Apple Pay, and modernizing our digital e-commerce platforms.

Key Impacts:

  • Raised over $40 million through revamped platform
  • Increased mobile donations by 70% YOY
  • Drove 40% YOY increase in e-commerce sales

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